Meta ads

Draft complete Meta (Facebook/Instagram) campaigns for one-click deploy, and get a daily recommend-only audit of what's already running — all capped by a prepaid budget wallet that can't overspend.

The Meta ads loop runs Meta (Facebook/Instagram) campaigns on app-owned agency ad accounts, funded by a prepaid budget wallet. It has two halves: a drafter that produces a complete campaign for you to deploy, and a daily monitor that audits what's live. Setting a campaign live and spending money always requires your approval — and the wallet caps total spend so a runaway loop can't overspend.

The same wallet also funds Google Ads, which runs Search campaigns through the dispatcher — see that page for the search-specific flow.

Prerequisites

A funded budget wallet. Your first deposit provisions a Meta ad account for the product; until then there's nothing to deploy to. Deposits carry a tiered management fee (standard 15%, reduced 12% for deposits at or above $100), deducted at deposit time.
A connected Meta Page for the product (used as the identity on the ads).

You can check the wallet anytime — it tracks your available balance plus lifetime deposited, fees, and spent (all in USD).

The campaign drafter

Ask the dispatcher for a campaign — for example:

draft a launch ad for our new pricing page

The drafter discovers your ad account and Page, picks targeting (interests, audience), writes the copy, sets a budget within your wallet balance, and generates on-brand creative images. It hands back a complete campaign draft artifact: campaign, ad sets, targeting, copy, budget, and creatives.

The draft is a proposal, not a live campaign. Review it, then click Approve — the server deploys it to Meta. Nothing is spent until you do.

Budgets are in your wallet's currency

A campaign's spend cap can never exceed your available wallet balance. If you haven't funded the wallet yet, the drafter still produces a full draft — it just notes that you need to add budget before it can deploy.

The daily monitor

Once campaigns are live, a separate loop audits them daily and files a recommend-only report. It reads benchmark bands and your own targets, then flags:

Creative fatigue — frequency climbing, CTR decaying.
Audience overlap — ad sets competing against each other.
Scaling opportunities — winners worth more budget.

Its default behavior is to do nothing. Meta's algorithm punishes edits — budget changes over 20%, audience or optimization-event changes, creative swaps, and bid-strategy changes all reset the learning phase — so a campaign sitting inside its bands is left alone. An audit that recommends zero actions is a successful run, not an empty one. The monitor never deploys changes — you review its hypotheses in the dashboard and decide what to act on.

How spend is capped

The wallet is the hard ceiling on the whole loop:

Mechanism	Effect
Per-campaign cap	A campaign's spend cap can't exceed the available balance.
Approval gate	No campaign goes live, and no money is spent, without your explicit approval.
Reconciliation	Cumulative spend is reconciled against the wallet; if the balance is exhausted, every active campaign is paused.

This is why a runaway loop can't overspend: the worst case is that everything pauses when the wallet hits zero.

Notes & limits

Google Ads runs on this same wallet and provider model — Search campaigns, authored through the dispatcher. See Google Ads.
The drafter never makes live Meta writes — it only produces a draft; the server deploys on approval.
The monitor is recommend-only — it never changes a live campaign.
All Meta money values are handled in cents server-side and shown to you in your wallet's currency.