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The loopsGrowth loops

Growth loops

The systems that bring traffic and demand — evidence-driven search discovery, Meta and Google ads, long-form content and its distribution, original social posts, and Reddit + Facebook engagement.

Growth loops grow the top of your funnel. Each one wakes on its own cadence, does a focused job, and surfaces its work as a ticket or a draft — none of them spend money or publish anything without your sign-off. They're the loops you'll see under Growth in the sidebar.

Reddit and Facebook groups are the two arms of one Social engagement engine — they reply inside other people's threads. Social content is separate: it drafts original posts in your own voice. Content distribution is the third: it reshapes an article you've already published into a native post per channel. All are draft-only.

How they're gated

Every growth loop ships recommend-only or draft-only, because their work is either ambiguous (which topic? which audience?) or irreversible (money out, a posted comment). That mode is fixed by each loop's blast radius — nothing here graduates to autonomous on its own, and money out or a posted comment always stays your call. You enable and schedule each loop from the Loops view. See How loops work for the model behind that.

LoopDefault cadenceWhat it producesWho acts
Search discoveryDaily Ranger (citations measured weekly)Vetted draft tickets for actionable improvementsThe Ranger files the draft; you review it
Meta ads — campaign drafterOn requestA one-click-deploy campaign draftYou approve to deploy to Meta
Meta ads — daily monitorDailyA recommend-only auditYou decide what to act on
Google AdsOn requestA paused Search campaign (RSAs + keywords)You approve to set it live
ContentEvery ~7 daysOne article as a pull requestYou merge
Content distributionOn requestOne native post per enabled channel, reshaped from an articleYou publish manually
Social contentDailyOne original post per enabled channel (X, LinkedIn, Reddit, Hacker News)You publish manually
RedditDailyUp to 5 opportunities, each with a draft commentYou post manually
Facebook groupsOn requestPublic groups with a drafted intro, plus in-feed reply draftsYou join + post manually
Citation trackerWeeklyCited/not-cited evidence across configured AI enginesYou choose the questions; the Search Discovery Ranger decides what to act on

Most of these get sharper once the matching tool is connected — Search Console for SEO, GitHub for content, and a funded ad wallet for Ads. See Integrations for setup.

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